The event industry is a dynamic and fast-growing sector with obvious synergies with tourism. When appropriately hosted, events have the potential to expand the visitor economy, provide media exposure, promote development, and stimulate infrastructure upgrades...
Glenn van Eck 5 Dec 2018
Organising events in other countries poses challenges in innumerable forms and can develop into situations which often require diplomacy and tact...
Glenn van Eck 10 May 2018
The younger generation offers valuable insight as to where brands should be focusing their efforts...
Glenn van Eck 27 Feb 2018
Technology isn't there to showcase itself, it's there to enhance customer experiences and should be approached with a human-first mindset, writes Glenn van Eck...
Glenn van Eck 29 Sep 2017
Reflecting on 35 years of Magnetic Storm, our journey continues to amaze me. From humble beginnings to the team and talent we have today, to the dreams we have for tomorrow. And it's in this reflection I can see what has enabled us to grow, and what makes for a sustainable, growth-hungry business...
Glenn van Eck 17 Nov 2016
The events industry in South Africa is heading for a knowledge gap within five years. Here's how the sector helps those studying the subject realise just what is required when they start out...
Glenn van Eck 7 Nov 2016
Using a hotel or conference centre's in-house audio visual equipment and team may seem like a quick and easy solution...
Glenn van Eck 7 Jul 2016
Dramatic action is needed to change the tourism momentum for Nelson Mandela Bay, and the Eastern Cape in general...
Glenn van Eck 29 Apr 2016
The primacy and importance of sound in everyday life is obvious, yet the process of creating an aural presence at an event with excellent results is not widely understood outside of technical circles...
Glenn van Eck 23 Feb 2016
