Gerhard Hope

Head of Content at NGAGE
Location:Johannesburg, South Africa
Skype:gerhard.hope

Profile

Gerhard Hope is the head of content at NGAGE -The Agency for Industry.
Old words take on new meaning in a crisis

While 'talking the talk' is an important part of PR in that it demonstrates we know what is going on, the danger of any kind of jargon is that it can become a lazy shorthand, and therefore ultimately meaningless...

By Gerhard Hope 13 Jul 2020

The press release is dead; long live the press release

"Before you think the press release is dead, the truth is that because of the ever-growing information bubble and news jumping at you like 'pop-up' ads, there is a need for brands to create their own narrative like never before."...

By Gerhard Hope 17 Apr 2019

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