I began my career in 1998 having qualified with my National Diploma in Graphic Design at Technikon Natal in Durban. Over a 16 consecutive year stretch I have worked in Agencies, starting as a Junior Designer to Senior Designer to Art Director, in Durban and Johannesburg on clients ranging from the smallest SMEs to large Corporates. Email: az.oc.aslatipacngised@yrag
The range of clients I have worked on are as follows:
Ocean Action (Gunston 500), Volvo KZN, Jaguar KZN, Henred Fruehof, Elgin Brown and Hammer,
Hexal Pharmaceuticals, Natal Sharks, Netcare KZN, Suncoast Casino, Geen & Richards, Big Brand TV Show, East Coast Radio, John Dorys, Virgin Mobile, Sasfin Bank, Extreme Sixteen, Liberty, Webber Wentzel, Morvest, Super Group, McLaren, Aston Martin, Rolls Royce, Liquid Chefs, First Road, Frasers Luggage, dmx, Abbott Nutrition, Kelloggs, Coricraft, Anglo Gold Ashanti, Dream Nails, FutureFin, Kagiso Media, Nicci Boutiques, Renew It Group and The MEIBC.
Awards and Achievements include Winning Tony Koenderman's Ad Review Cover Design Competition (Part of Creation Station Team). Part of successful pitches to win the following Brands: Aston Martin (Bringing it to SA; Coricraft (grew from a few stores to nearly 50 since); Virgin Mobile; Abbott Nutrition (Ensure Product)
Over my career, I've witnessed the agency or designer presenting a logo that 'looks nice', but when dissecting the logo into its fundamental building blocks, you find that there's not much substance to it...