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Started from the ground up, I've built my career through curiosity, consistency and a passion for storytelling through data. With roots in journalism and early experience writing reports for both government and private sector projects, I've developed a keen eye for detail and the ability to communicate clearly across diverse audiences.
With over 5 years of experience in digital marketing and campaign operations, I've built my career through curiosity, consistency, and a passion for storytelling through data. I studied journalism at Tshwane University of Technology, and that background shaped how I think: read the moment, find the story, communicate it clearly.
Today, I lead Campaigns at Traffic Social, where we run proactive, organic engagement across X, Instagram, TikTok and YouTube. Living inside live conversations and jumping in with the right message at the right moment, rather than waiting on a content calendar. It's less "post and hope," more "listen and respond."
Behind the scenes, I manage the operational side too: turning client briefs into campaign targets, keeping performance visible in real time, and staying aligned with our global partner agency network so strategy never happens in a silo.
Journalism taught me how to read a room. Now I do it for brands, in real time on the internet.
