The anatomy of content marketing
Erik de Jager 13 Mar 2014
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Erik de Jager
A graduate of Pretoria Film School, Erik has amassed a wealth of television and related production experience, receiving several local and international nominations and awards along the way, including from Vuka's, NNTV and Avantis to nominations at the London International Awards as well as the coveted Cannes Lion's.
Show profile Hide profileDirector at whatwewant Branded Entertainment: A graduate of Pretoria Film School, Erik has amassed a wealth of television and related production experience, receiving several local and international nominations and awards along the way, including from Vuka's, NNTV and Avantis to nominations at the London International Awards as well as the coveted Cannes Lion's.
He was a founding member of Fingerprint Filmmakers and founder and CEO of Threshold Collective. In the content arena he is well used to producing high-volume, high quality outputs, having produced over 400 music videos in 5 years, hundreds of minutes of animation, television productions and documentaries. Erik has also produced in excess of 200 high-end local as well as international commercials as well as playing pivotal roles in various live broadcast events from South African Music Awards, The South African Film and Television Awards to Winnie Madikizela-Mandela's 70th birthday.
Some productions achievements include:
Geraas, weekly music & entertainment show on SABC2, on air for 8 years.
Imbhokodo the SABC2 doccie celebrating the 50th anniversary of 1956 Women's March
Casper Rasper, weekly comedy series on KykNet & M-Net
Kada, youth music show, SABC2, Tswaraganang, education programme SABC1, Nelson Mandela documentary for Museum of African Diaspora, San Francisco.
Copa Coca Cola Football Stars a TV series produced for Coca Cola South Africa. Screened in various different countries on the African Continent including South Africa, Kenya, Uganda, etc CCCFS was seen by millions.
Erik has also completed his Certificate in Entertainment Law from The University of Johannesburg, as well as certificates in international co-production from Lubeck Germany and Gamification from Penn State University.
Director at whatwewant Branded Entertainment: A graduate of Pretoria Film School, Erik has amassed a wealth of television and related production experience, receiving several local and international nominations and awards along the way, including from Vuka's, NNTV and Avantis to nominations at the London International Awards as well as the coveted Cannes Lion's.
He was a founding member of Fingerprint Filmmakers and founder and CEO of Threshold Collective. In the content arena he is well used to producing high-volume, high quality outputs, having produced over 400 music videos in 5 years, hundreds of minutes of animation, television productions and documentaries. Erik has also produced in excess of 200 high-end local as well as international commercials as well as playing pivotal roles in various live broadcast events from South African Music Awards, The South African Film and Television Awards to Winnie Madikizela-Mandela's 70th birthday.
Some productions achievements include:
Geraas, weekly music & entertainment show on SABC2, on air for 8 years.
Imbhokodo the SABC2 doccie celebrating the 50th anniversary of 1956 Women's March
Casper Rasper, weekly comedy series on KykNet & M-Net
Kada, youth music show, SABC2, Tswaraganang, education programme SABC1, Nelson Mandela documentary for Museum of African Diaspora, San Francisco.
Copa Coca Cola Football Stars a TV series produced for Coca Cola South Africa. Screened in various different countries on the African Continent including South Africa, Kenya, Uganda, etc CCCFS was seen by millions.
Erik has also completed his Certificate in Entertainment Law from The University of Johannesburg, as well as certificates in international co-production from Lubeck Germany and Gamification from Penn State University.
