Claudia Smith has an impressive consulting career and her fair share of industry stories to tell. And she does exactly that - tell brand stories, backed by strategy and high-level consulting - all focussed on impact. She believes in the power of the African continent, the value of insight and experience and the importance of relationships on the continent and beyond its borders. She thrives on challenge and as a Business Director at communications agency, Orange Ink, her responsibilities include strategic business development for the agency and its client portfolio.