Show profile Hide profile

I am an award-winning Creative Director and integrated brand leader with over 20 years of experience across agency, in-house studio and corporate marketing environments. My expertise spans creative direction, brand strategy, ATL, BTL and TTL campaigns, digital and social media, content creation, experiential activations, events, production and multi-channel storytelling.

I have led creative and marketing teams for brands including vivo South Africa, Hisense, Esri and Craft Worldwide, managing projects from strategic brief and concept development through to production, implementation and performance monitoring. My strengths include team leadership, stakeholder management, project and workflow coordination, creative production, research and analysis, and translating business objectives into distinctive, commercially effective brand communication.

I combine strategic thinking with hands-on creative leadership, helping teams deliver high-quality work on time while maintaining strong brand consistency and measurable impact