Winning a Gold Effie Award at the ACA Effie Awards held last month, Sanlam’s The F-Show with agency Accenture Song is a campaign that captured reach and impact through humour, and resonated with the market.
The Loeries radio jury member and executive for brand, marketing and digital at Pick n Pay, Katherine Madley, chatted to VML Birdwatching at the Loeries with Bizcommunity on the state of retail.