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(Image supplied) Reveel and Virgin Active SA are launching a pioneering digital network in health & wellness clubs across South Africa

DOOH initiative to transform health & wellness landscape

5 Aug 2024

Source: © Olympics A As a sponsor, from January to May 2024, Visa has spent nearly $29m on advertising for the Olympics

#Paris2024: How brands are using long-term sports sponsorships to build brand equity

5 Aug 2024

#Bookmarks2024: The importance of awards in digital marketing, more than just a trophy

#Bookmarks2024: The importance of awards in digital marketing, more than just a trophy

Geneviéve Meiring 2 Aug 2024

(Image supplied)

#BehindtheCampaign: King Price’s in-sho-sho is sure-sure

2 Aug 2024

Source: © WPP At the recent Creative Circle Full Circle held in Johannesburg this year's South African Cannes Lions jury members' gave their insights into some of the world's best advertising campaigns

#Cannes2024: Insights on some of the world's best creative work

Danette Breitenbach 29 Jul 2024

Tractor Outdoor introduces OOH brand lift attribution measurement in SA

Tractor Outdoor 26 Jul 2024

Source: © Outdoor Network of DOOH remains the main driver of OOH revenue growth globally. In Africa, the investment into DOOH is just over 20% of its total OOH revenue

DOOH investment in Africa lags behind

25 Jul 2024

Image supplied. Three top-performing titles, Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 have seen average weekly cinema attendances more than double

Bad Boys: Ride or Die, Inside Out 2 and Despicable Me 4 sees surge in cinema attendance

24 Jul 2024

Lesego Kotane comes home to TBWA\South Africa

Lesego Kotane comes home to TBWA\South Africa

23 Jul 2024

Source:

News producers, PR and marketers collaboration for societal impact

Amanda Chikara 22 Jul 2024

Jacques du Preez appointed to the World Out of Home Organization board

Jacques du Preez appointed to the World Out of Home Organization board

Provantage 15 Jul 2024

Kantar’s Mzansi Consumer Barometer. Part 2

Kantar’s Mzansi Consumer Barometer. Part 2

Kantar 11 Jul 2024

Why OOH needs to feature in your next Gen Z campaign

Why OOH needs to feature in your next Gen Z campaign

Mali Motsumi-Garrido, Tractor Outdoor 11 Jul 2024

Source: © 123rf Scopen research shows how media fragmentation means creative agencies and media partners need to have closer connections.

Scopen: Marketers seek close collaboration between creative and media agencies

10 Jul 2024

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