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While linguistic patterns do exist and certain words have increased in frequency, the real issue is not the presence of AI, it is the absence of a distinctive voice (Source: @ Novelty Insider

AI sameness: It's not the use of AI, but how it used

3 days

The Lead Creative | No more costume for Nando's, Investec's secret sauce

The Lead Creative | No more costume for Nando's, Investec's secret sauce

Danette Breitenbach 3 days

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

Consumers don't have an ad problem: Great ideas haven't changed, the industry has

23 Mar 2026

"We are facing a skills bifurcation, where the freelancers who embrace AI as a tool will command premium rates, and those who don’t will face price compression," Frank Ogagba, founder, Freelance Locals (Image source: © 123rf )

SA freelancers face a skills bifurcation, not a job apocalypse from AI - for now

23 Mar 2026

Flash Gala’s marketing campaign reaches over 100 million globally

Flash Gala’s marketing campaign reaches over 100 million globally

23 Mar 2026

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Egg studios launches in South Africa after delivering for 50+ campaigns in 18 months

Blue Robot 23 Mar 2026

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