WhatsApp Business looks to Freshworks for customer engagement solution

Mobile application WhatsApp has integrated Freshworks's customer engagement suite in its WhatsApp Business solution. The integration of Freshworks's technology will allow on-the-go conversational support via WhatsApp, which means users can now reach out to businesses with any query directly on WhatsApp - so businesses can immediately respond and offer support.

The integration with the WhatsApp Business solution gives businesses the power to manage conversations at scale - responses can be text, images, gifs, attachments or even canned responses.

The integration is already available in four continents leveraged by support and sales functions across verticals like e-commerce, media, travel and finance.