A hit in the dark

Nando's latest radio campaign takes a light-hearted look at the latest and most contentious South African subject, load shedding. “[W]e decided to give South Africans exactly what they want at this moment in time... POWER!” explains Nando's marketing director Paul Appleton. “Our new campaign for Nando's does away with stereotyped prize offerings like luxury 4x4s and 7 bedroomed homes in Camps Bay,” says Black River FC creative director Ahmed Tilly. “We have taken this opportunity to illustrate how the Nando's brand personality connects with South Africans and how it can zone into what people really want to feel, need to hear and want to have. The prize on offer is an emergency electricity kit – what men and women REALLY want!” [Listen to the ad here (610KB)]