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Why keeping your customers is now the smartest growth strategy
Cristelle Snyman
Your customers know when you’re faking it
Cristelle Snyman
Jobs
- Systems Surveillance Operator Goodwood
- Campaign Manager | Digital and Paid Social Media Cape Town
- Public Relations Account Manager Cape Town
- Quality Controller/Quality Assurance Johannesburg
- Rewinder Johannesburg
- Social Paid Media Specialist Johannesburg
- Graphic Designer Cape Town
- Marketing & Growth Manager Cape Town or Johannesburg, Pretoria
- Repro Operator Durban
- Snr Agency Client Service/Account Manager Pretoria
A hit in the dark
Nando's latest radio campaign takes a light-hearted look at the latest and most contentious South African subject, load shedding. “[W]e decided to give South Africans exactly what they want at this moment in time... POWER!” explains Nando's marketing director Paul Appleton. “Our new campaign for Nando's does away with stereotyped prize offerings like luxury 4x4s and 7 bedroomed homes in Camps Bay,” says Black River FC creative director Ahmed Tilly. “We have taken this opportunity to illustrate how the Nando's brand personality connects with South Africans and how it can zone into what people really want to feel, need to hear and want to have. The prize on offer is an emergency electricity kit – what men and women REALLY want!” [Listen to the ad here (610KB)]
