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Content-to-commerce opportunities for publishers in the spotlight in new Inma report

The International News Media Association (Inma) has launched a new report focusing on content-to-commerce for publishers.

The report, titled Content-to-Commerce Brings Revenue in Post-Advertising World, focuses on case studies of five diverse news media companies from across the world such as The New York Times, South China Morning Post and Times Internet.

The report also looks at how traditional news publishers are creating their content-to-commerce strategies, focusing on three basic models - affiliate models, attribution marketing and direct e-commerce.

The report is free to read for INMA members and may be purchased by non-members.


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