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‘If you don’t like dark roast, this isn’t the coffee for you’: How exclusionary ads can win over the right customers
Jaclyn L. Tanenbaum and Karen Anne Wallach
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ROOTS 2016 Launch
Guests gathered for the first of three ROOTS 2016 launches in Johannesburg on 7 April 2016. The launch aimed to assist marketers by providing data through an urban, quantitative survey on consumer behaviour. Read more about Roots 2016 here.
Spark Media SA
The ROOTS 2016 data emerged from the following categories: demographics, readership, retail, lifestyle, technology in the home as well as digital user behaviour.
