The appeal of legacy media
Ciaran R. Maidwell
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'Luxury Reborn' brand awareness campaign for Belvedere Vodka
Vivid Luxury, the Cape Town based Luxury Marketing specialist, recently hosted the eagerly awaited VIP "Downtown" Event for Belvedere Vodka. The innovative event, which marked the end of an innovative multi-tiered Brand Positioning campaign in South Africa, took place at the super modern 15 On Orange Hotel in Cape Town on Thursday 11th November.
Cutting-edge live graffiti art, interactive live photography and a surprise fashion show were the highlights of the evening, and reflected Belvedere Vodka's international focus on artistic luxury and original talent. Set amongst towering white trees in a Belvedere inspired landscape in the 15 on Orange's Judges Lounge, the creative Vivid team made the Belvedere brand's vision became a reality.
