A fresh new taste and image launched for Redd's Dry

Randlords, a classy upmarket and exclusive lounge in Braamfontein hosted the launch of Redd's on Thursday, 09 September. Randlords provides sweeping and breathtaking views of the Joburg CBD; the East of the city; Northern Suburbs and to the left one has an aerial view of the Nelson Mandela Bridge. The venue was apt for the uber-chic themed Redd's event. The new image, branding and sensational crisp clean apple taste of Redd's was unveiled along with the brand ambassadors for the campaign:
Mpho Maboi and Lungile Radu; Y-FM DJ and Channel O presenter respectively.

The campaign will see the brand ambassadors travel around the country as they Redd's It Up with DJs Lulo Café, Warras and Zinhle at various trendy venues.

The Redd's It Up campaign also contains a competition element which will run on select radio stations. Each grand prize winner and their three friends will have the incredible opportunity to board a private jet to an exclusive party in Cape Town. The festivities will commence on the flight and will continue at a plush mansion in Fresnaye. Winners will then spend the night at the posh Fire & Ice hotel. R100 000 will be up for grabs throughout the experience and each winner stands to win their share.