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 | Today's top stories |
|  | [Leigh Andrews] With the D&AD 2017 winners revealed, I chatted to SA's lucky winners. FoxP2's creative founding partner and ECD Justin Gomes talks about the colour and content of their D&AD pencil box... read |
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Ryan Kh Geo-targeting has the potential to dramatically increase the ROI of both local and global e-commerce digital marketing campaigns. However, according to the Econsultancy Cross-Channel Marketing Report, only 39% of marketing agencies are currently using it... Read | Brendan Seery When it comes to marketing, I hate the expression “content producer” - the one which gets bandied around frequently these days as brands, or their agencies, start producing “content” for “consumers” on various “platforms”... Read | Leigh Andrews Lots of space has been given to the topic of sponsorships lately, with brands throwing their name, weight and money behind all and sundry - sporting events in particular. But few question whether they actually benefit the sponsor and the sponsored party alike... Read |
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|  | Additional investments in science, technology, and innovation in Africa will improve health, spur economic growth, and reduce poverty across the continent... read | |
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 | Issued by Ogilvy & Mather Ogilvy SA picked up five Pencils at the 2017 D&AD Professional Awards in London on Thursday, 27 April. This was the best performance of the night by any South African agency... read | |  | Issued by Decimal Agency Decimal Agency has been appointed as the lead agency for Antalis South Africa... read | |  | Three entries received the New York Festivals' grand award at the New York Festivals International Television & Film Awards, held at the annual Nab Show in Las Vegas... read | |  | The nine winners of this year's Wan-Ifra's European Digital Media Awards will now go forward into the annual World Digital Media Awards... read | | |
 | Kirsten Foster, Issued by Dentsu Aegis Network Finally, Google Data studio has been rolled out and offered for free in South Africa in the first quarter of 2017. What does this mean for brands driving digital optimisation? What are the benefits and challenges?.. read | |  | Issued by Sprout Sprout Performance Partners, a leading performance media buying agency and Premier Google Partner, was the only agency from Africa invited to attend the DoubleClick Programmatic Masterclass in London... read | | |
 | The AFP charter has now been translated into Arabic, with Chinese versions soon to be published... read | | |
 | Issued by Tractor Outdoor "The Loop” digital network is the latest addition to Tractor Outdoor's growing portfolio of high-impact, premium locations; and the first two sites of the network have just been completed... read | | |
 | Ann Crotty Novus Holdings's share price fell 3.68% to R7.85 on Tuesday after it announced the existing printing agreement with Media24 would not be terminated... read | | |
 | Issued by Arcade Content Arcade Content's Lebogang Rasethaba directed the music video for KwaDukuza, Mashayabhuqe KaMamba's hit song addressing the taxi violence plaguing South Africa... read | | |
 | Issued by Ad Talent Brenda Bensted-Smith, CEO of Ad Talent, JHB and CT said, “It is time." Hugh Norval, owner of Turbine Design, was tasked with the refreshing of the Ad Talent corporate identity. read | | |
 | The South African National Editors' Forum (Sanef) has expressed its concern regarding a spate of incidents that have the potential to erode media freedom in South Africa... read | | |
| | |  | WASHINGTON - Twitter is launching a 24-hour streaming news channel in partnership with the Bloomberg Media, in a major expansion of the social media firm's video operations, the two firms announced Monday... read | | | More International | |
|  | Egypt, Kenya, Morocco, Nigeria and South Africa collectively attracted 58% of the continent's total FDI projects in 2016; as investment from the Asia-Pacific region into Africa hit an all-time high in 2016... read | | | More Africa | |
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 | The general sentiment is that a recovery is underway in the resources sector, and, for a sustainable future, smaller projects are the way forward... read | |
| - Mediamark is now a Vodacom strategic partner - more info
- Paddington Station to manage Just Property's PR strategy - more info
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| - Tribeca PR names Mmabatho Segole as account executive - more info
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| | OLC (Offlimit Communication) is looking for a full-time senior art director/creative director to be based in the Johannesburg office. Read more >> |
| Scan Display is looking for an infrastructure manager to oversee all event and exhibition infrastructure projects. Exhibition industry experience is advantageous. Send CVs to heather@scandisplay.co.za. Read more >> |
| | | |  Join Meltwater in CPT on Thursday, 18 May for a complimentary evening of cocktails, scrumptious snacks and thought leadership featuring some of SA's top brands. Read more >> First-of-its-kind summit with a panel of influential cultural influencers invites brands to gain understanding of the black entertainment industry, through direct engagement with custodians of the culture. Read more >> This MUST-ATTEND event includes some of the best minds from the marketing, advertising industries. Join them as they discuss the trends, complexities, opportunities of the new era of advertising! Read more >> | | | | |
| Mae West "You only live once, but if you do it right, once is enough." |
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Freelancers Writing Services has opened a press office on Bizcommunity.com! Gwen Watkins - freelance writer, editor, subeditor and author with 35 years international experience in industrial journalism offers her Master NLP Practitioner skills to aid brand communication and native advertising.  Twitter |
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