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Bradly Howland

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#WPRD2025 | Ogilvy PR & Influence's MD, Samantha Presbury on PR in Africa

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Gambia: Can farmers axe rice imports through ‘Nerica'?

BANJUL: Heavy dependence on imported rice is crippling Gambian consumers, leading the government to call for New Rice for Africa, or Nerica, production to double.

11 Nov 2008

Nerica, a cross between low-yield African rice and high-yield Asian rice varieties, matures quickly, is more pest-resistant than many varieties, does not require intensive irrigation or fertilisers, and is high in protein.

Read the full article on IRIN.

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