The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...
Marc Kornberger 8 Feb 2019
Jessica Tennant interviews Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa on his recent business trip to South Africa...
Jessica Tennant 5 Feb 2019
With the number of instant messaging app users worldwide expected to top 2.4 billion by 2021, there is no better time for brands to embrace using these platforms as a way to engage with customers. However, care must be taken in its adoption as the rules are still being made up as we go along...
Marco Broccardo 4 Feb 2019
Bizcommunity invited contributors to join its vision for Africa (with over 230 industry trend contributions making up the 2019 report) at BizTrendsLIVE!, which took place at Ster-Kinekor Sandton City in Johannesburg on Thursday, 31 January.
Jessica Tennant 1 Feb 2019
Bizcommunity.Africa has curated our business-to-business outlook for Africa for this year...
Louise Marsland 31 Jan 2019
Whilst it is exciting to think of the future and to guess what may or may not come to pass, it is also an undertaking that requires deep reflection...
Sizakele Marutlulle 31 Jan 2019
IRI's Marylee Townshend predicts 7 trends that will influence the future of FMCG...
Marylee Townshend 29 Jan 2019
Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...
Paula Hulley 25 Jan 2019
I never like to weigh in on trends or predictions because, among many other reasons I've given before, human beings are generally awful at predicting the future...
Brett Morris 25 Jan 2019
More than ever we're seeing brands align with causes and let's face it, there so many current causes to be concerned about. This means cause marketing will be bigger than ever in 2019...
Sheila McGillivray 25 Jan 2019
With two key retail periods - Black Friday and festive season - now behind us, retailers are looking for new ways to increase revenue, grow market share, and boost profits...
Mark Schech 22 Jan 2019
A lot happens in a year, and as our population and their access to the world and each other grows, our collective innovation and productivity will continue to grow exponentially, making each passing year increasingly dense with 'trends' and 'disruptions'...
Yatish Narsi 22 Jan 2019
Wise ad agency leaders are not just observing; they are taking the right steps to ensure that they are not rendered obsolete during this inevitable transformation process. Those who get it are primed to thrive, and those who don't are destined to shut-down...
Bogosi Motshegwa 21 Jan 2019
This is a genuinely fascinating time to be alive, and yet it is even more fascinating to be in the business of communications, as we bear witness to and participate in some of the industry's most ground-breaking developments...
Mark Tomlinson 21 Jan 2019
"This is not the year of the mobile phone". The African consumer is tired of hearing this...
Lynette Hundermark 17 Jan 2019
The social impact space is buzzing. Social entrepreneurship is the next "rock star" career, there's more investment flowing into social ventures...
Andy Hadfield 17 Jan 2019
Chris Botha, group managing director of Park Advertising discusses why Wall Breakers will be the real change-makers in 2019...
Chris Botha 16 Jan 2019
As we begin 2019, our industry sits quaking in its ethically sourced vintage leather boots. Panic and anxiety around data, consultants, insourcing, etc. But has this all not been self-inflicted? Is this all the final acknowledgement of an industry with an identity crisis?
Mike Silver 16 Jan 2019
When you study the world's most iconic work from recent times, you see patterns that may give you a direction of where everything is headed - at least in the short term. However, the world is extremely complex currently, and nothing is clearly defined, especially in the long term...
Peter Khoury 16 Jan 2019
Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...
Kalliebree Keynerd 16 Jan 2019
The global biometrics market is growing rapidly. In fact, research indicates that the global market is growing a compounded growth rate of 22.9%...
Pine Pienaar 15 Jan 2019
Shopping - love it or hate it, it's nearly impossible to escape the banality or adventure that competes for consumers' precious time. It takes us away from the things we would rather be doing...
Ailsa Wingfield 14 Jan 2019
The world is in the middle of the Fourth Industrial Revolution. 4IR is happening all around us, but what are some of the drawbacks South Africa and Africa are facing?
Alan Knott-Craig 14 Jan 2019
CX is everything. Businesses boom because they offer awesome differentiated customer experience, online and offline. The big trends in 2019 will follow this rule...
Godfrey Parkin 14 Jan 2019
Some of the smartest brands will take advantage of growing trends to reach out to customers and interact more effectively with their audiences...
Mongezi Mtati 11 Jan 2019
Keeping ahead of global trends is always on my bucket list. I'd love to predict precisely what's going to become a 'thing' for marketing houses and agencies, but I'll go with emerging trends I've noted this year - and possibly put money on my predictions...
Johanna McDowell 11 Jan 2019
Marian Salzman, one of the world's top trendspotters, shares 12 of the top trends to expect as we delve into 2019...
Marian Salzman 8 Jan 2019
According to American developmental biologist, Dr. Bruce Harold Lipton, the brain of a child under the age of seven is in a lower vibrational frequency, a state called theta, imagination...
Neo Rantele Kuaho 7 Jan 2019
Jacques Bentley from Skyworth highlights four global industry trends that are making waves and are expected to gain even more momentum in 2019...
Jacques Bentley 31 Dec 2018
Our African consulting landscape consists of both global and local consultants who position themselves as subject matter experts, innovative thinkers, corporate entrepreneurs and so much more. If they're that good the next question I ask myself is if they're that prolific at setting up and running businesses, why aren't they running their own?...
James Maposa 28 Dec 2018