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Taking Tsotsi to the people
CineMARK, Ster-Kinekor and KFC teamed up to take Tsotsi, South Africa's Oscar winner, to regular South Africans. The premier of Tsotsi took place in a cinema, but also in four different townships on the same night.
Sthembile Mpofu, Brand Manager of KFC, says: "An honest testimonial to the adversity that faces many South Africans, Tsotsi is a movie that KFC Streetwise simply had to be a part of. Because not only does the story depict the real lives of real people dealing with real situations, but it also captures the essence of a light at the end of the tunnel very well.
"All of which happens to coincide with what Streetwise is about - not lying down and allowing circumstances to shape what you become. But rather, using your mind to make the best of your situation. The smart way out as some people would call it. This, we believe is a virtuous mindset that every one of us can relate to. And in the end, maybe even adopt."
