Over R20 million in free ads

The Newspaper Advertising Bureau (NAB) has provided more than R20 million free coverage to non-profit organisations in various Caxton community newspapers over the past six years. In conjunction with various media agencies, NAB places gratis advertisements for the Animal Anti-Cruelty League, Salvation Army, and currently, the Arrive Alive campaign.

3 May 2007

“These are all important initiatives and commendable recipients of our support,” says joint MD Gill Randall. “We invite other worthy causes to investigate this far-reaching, effective vehicle.”

NAB has been running the service for more than six years, since the surge of growth in the number of inserts found in community newspapers.

Printed on a million sleeves at a time, with the purpose of containing advertising inserts, the community service advertisements appear in most community newspapers each week.