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Over the last 20 years Livingfacts has had the privilege of conducting research for large corporates around SMEs needs, experiences, challenges, and perceptions.
One of the most important learnings we have used to shape our research approaches and analysis, is recognising not all SMEs are the same and we need to be clear about what we want to learn.
SMEs are:
While this may seem obvious, all of the above are important considerations when deciding how one accesses, interviews, and analyses a research project among SMEs. Key issues to consider when designing your study:
Each of the above will need a different sampling approach and methodology. Accessing respondents who are Micro businesses is possible on a panel but accessing a Medium sized company needs a different approach. SME research often requires a hybrid approach to get to the target audience.
For the SME market there is no one size fits all. If one wants to cover other countries in Africa, there are additional considerations to debate before starting your project, to ensure a valuable outcome.
At Livingfacts we have 21 years’ worth of experience in understanding what corporate customers, SMEs, stakeholders, staff, and suppliers need. We collaborate with you to provide current research and insights on how to remain relevant and meet your target markets’ changing needs.
Call Marylou Kneale on 082 807 4043 or az.oc.stcafgnivil@elaenk.uolyram or Heidi Clowes on 082 562 9111 or az.oc.stcafgnivil@sewolc.idieH at www.livingfacts.co.za.