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Lovemarks are the future of brands
There's a future beyond brands…and that's a Lovemark, according to Saatchi and Saatchi MD, Grant Meldrum who will be delving more into Lovemarks as the future of brands at a presentation to be hosted by the Africa Academy for Communications (AAC), a division of the ACA, at Hackle Brooke on Thursday, 23 August 2007.
Lovemarks are a brand, a product or service that inspires loyalty beyond reason he says, reaching the hearts and minds of the consumer, thereby creating an intimate and emotional connection that they simply can't live without.
He says Lovemarks inspire loyalty beyond reason and build brands that have longevity, are able to connect with people emotionally, adding that to enjoy Lovemark status requires the brand to have an element of mystery, sensuality and intimacy.
ACA CEO Zandile Nzalo says the association continues to strive to put together forums where industry experts such as Meldrum can share their ideas with the broader advertising/marketing fraternity.
“We have experienced great successes with these forums and we have no doubt that this topic will be exciting and will stimulate interesting discussion,” she says.
The Future Beyond Brands presentation will be held at Hackle Brooke at the corner of Jan Smuts Avenue and Conrad Avenue in Randburg, Johannesburg, on Thursday 23 August at 9am. ACA members will pay R300 excluding VAT, while non-members will pay R400 excluding VAT. For more information please contact Alexia Georgiou on +27 (0)11 781 2772 or email .
