MobiCover sells majority stake to Cims South Africa

MobiCover CEO, Clayton Hayward says this is a strategic decision for MobiCover. "Affinion Group is a leading global provider of loyalty and customer engagement that provides lifestyle, protection, peace of mind and loyalty benefits to over 65 million consumers worldwide across 18 countries.

"Cims South Africa is a perfect fit, especially considering that its group company has customers ranging from many of the world's largest financial institutions, major consumer-driven corporations to Fortune 500 companies, spanning multiple industries."

Major market drivers

Cims South Africa CEO, Yolinda Liversage says the MobiCover Service Delivery Platform (MSDP) takes advantage of the convergence of three major market drivers, namely mobile commerce, cloud computing and smart phone adoption.

"These market conditions and opportunities have led to huge focus on the implementation of strategic mobile channel initiatives across all vertical and horizontal markets. The company has a number of live clients, including one of the leading mobile phone operators in South Africa.

"Being a leader in today's marketplace takes more than just adapting to change. It involves creating change - foreseeing the future needs of diverse markets and generating innovative products and services that add greater value to both consumers and businesses.

"For over 35 years we have been helping many of the world's largest companies delight their customers and enhance loyalty and revenues. We do it by building and managing custom programmes that enable companies to better understand, engage with and fulfil their customers' needs. By creating what we call active loyalty, we develop relationships that maximise the value in brand affinity," she concludes.