The programme seeks to help women advance their skills and use new technologies to grow, improve, and digitise their businesses, giving them an edge in the digital economy. This year, there are also prizes for the top three entrepreneurs who will be chosen at the end of the five-day online training.
The training comprises three courses: cloud computing and how it benefits SMMEs, digital marketing for business success, especially in an increasingly competitive online market space, and leadership development. The programme will close with an in-person networking opportunity at Huawei’s office park in Woodmead, Johannesburg.
Dr Jude Clark, clinical psychologist, facilitator, executive coach and renowned practitioner in the area of gender and development in South Africa and abroad will deliver the Leadership course.
“More and more women entrepreneurs are taking on the role of leader and changing the landscape of leadership across different sectors in South Africa. But for many, there remains a disconnect between their sense of personal power and their vision for their enterprises. This programme explores what it means for a woman entrepreneur to show up in her power and what psychological and relational shifts need to be made in order to align personal power with business vision,” says Clark.
Pumza Mthethwa, strategic commercial director at BrandTies, will take the entrepreneurs through the latest trends in digital marketing.
She says it is more important now than ever before that business owners ensure they are not left behind in the rapidly changing digital space.
"This digital marketing training programme will explore the latest trends and how women-owned businesses can leverage these to grow their businesses."
The programme is open to all women entrepreneurs, and who will be selected on criteria including their readiness to adopt new technologies into their business. Those interested in applying need to email gro.emllikspu@ylppa and then fill in a short application form and will be contacted if their applications are successful.