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Marketing & MediaBe the Reason Things Change: TransUnion unveils peelable billboard to tackle financial inclusion
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Depicting a stylish woman about to step into an uncovered manhole, the pay off line reads: 'Free emergency medical rescue and advice services. (Just in Case)'. By opting for these enormous, strategically positioned Spectacular billboards, which are illuminated to ensure 24-hour visibility, Cell C is taking full advantage of the high volumes of traffic passing these sites every day.
Primedia Outdoor
Pete Piccione
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