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    Primedia Outdoor and Cell C seize attention

    Catching consumer attention via Primedia Outdoor's 'Spectacular' billboards, Cell C is communicating its free emergency medical rescue and advice services far and wide to South African cell phone users.

    Depicting a stylish woman about to step into an uncovered manhole, the pay off line reads: 'Free emergency medical rescue and advice services. (Just in Case)'. By opting for these enormous, strategically positioned Spectacular billboards, which are illuminated to ensure 24-hour visibility, Cell C is taking full advantage of the high volumes of traffic passing these sites every day.



    Editorial contact

    Primedia Outdoor
    Pete Piccione
    27 11 475 1419


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