Loeries Special Section

#Loeries2021: ALL THE LOERIE AWARDS DAY 2 WINNERS!

Winners in categories including Live Communication, Radio and Audio, PR and Media, and the Loeries Hall of Fame inductees were announced on the second day of Loeries Creative Week 2021.
#Loeries2021: ALL THE LOERIE AWARDS DAY 2 WINNERS!

This year, the Loeries announced its first-ever dual Hall of Fame inductees, Lorraine Smit and Melina McDonald, Darling Films’ two executive producers. Introduced in 2008, the Hall of Fame recognises brand communicators who make outstanding contributions to the growth and well-being of the industry.

Earlier in the day Futures Strategist, John Sanei held a Loeries Creative Hour Live masterclass on leadership and building a purposeful future when the pillars have shifted. The day culminated with renowned comedians Lazola Gola and Kagiso KG Mokgadi taking to the stage in the first-ever Loeries Out Loud! Comedy Night in association with WPP.

Hundreds of brand communications industry professionals participated in the Loeries Cinematic Experience – a theatrical announcement of the Loerie Awards winners at Cavendish in Cape Town, Sandton in Johannesburg as well as at Gateway in Durban.

The following is the full list of winners from day two of the Loerie Awards:

Film Crafts
CategoryPrizeAgencyBrandProductTitleCountry
CinematographyCraft CertificateGiant FilmsGLOCellularStreet FootballSouth Africa
CinematographyCraft CertificateBioscope FilmsVolkswagenT-RocMandisaSouth Africa
DirectionCraft CertificateBioscope FilmsACG GlobalBrand FilmMake It BetterSouth Africa
PerformanceCraft CertificateBioscope FilmsACG GlobalBrand FilmMake It BetterSouth Africa
MusicCraft CertificatePressure Cooker StudiosChicken LickenChicken Licken Feed My CravingChicken Licken 'They also crave it'South Africa
Use of TechnologyCraft CertificateJoe PublicPOWA (People Opposing Women Abuse)BrandThe Abused NewsSouth Africa
CinematographyCraft CertificatetheyMomentumThe Power of AdviceGiantSouth Africa
Production DesignCraft CertificatetheyMomentumThe Power of AdviceGiantSouth Africa
Sound DesignCraft CertificateCIRCUS!PepsiSoft DrinksPepsi 2020Mauritius
PerformanceCraft CertificateCarbon FilmsKFCBoxMealRunSouth Africa
Best Use of Licenced MusicCraft CertificateJoe Public UnitedChicken LickenBrandSoulful NationSouth Africa
Production DesignCraft CertificateROMANCEKellogg'sPringlesSpace ReturnSouth Africa
DirectionCraft CertificateROMANCEChicken LickenFast FoodThey Also Crave ItSouth Africa
AnimationCraft CertificateChocolate TribeSHOWMAXShowmax ProGame ChangersSouth Africa
PerformanceCraft CertificateThe Star Film CompanyChicken LickenChickenSoulful NationSouth Africa
Special Visual EffectsCraft CertificateWicked PixelsMoonga KWhose it Gonna Be Music VideoMoonga K 'Whose it gonna be'South Africa
MusicCraft CertificateFIELDSanlamInsurance, Investments, Financial PlanningCaitlin - On Her ShouldersSouth Africa
DirectionCraft GoldOla FilmsChicken LickenSuper SliderNyathi RiderSouth Africa
DirectionCraft GoldMassif Media (PTY) LtdShelflifeSneakersNike MMWSouth Africa
DirectionCraft GoldROMANCEKellogg'sPringlesSpace ReturnSouth Africa
AnimationCraft GoldChocolate TribeChicken LickenHotwingsThey Also Crave ItSouth Africa
Special Visual EffectsCraft GoldChocolate TribePringlesPringlesSpace ReturnSouth Africa
EditingCampaign Craft CertificatePost ModernShelflife Clothing FranchiseRetailShelflife - Stussy X NikeSouth Africa
Student
Digital MediaGoldThe Open WindowRooted (Own Brand)Mobile ApplicationRootedSouth Africa
Online Film, Short Film & Music VideosGoldThe Animation School (PTY) LtdThe Animation SchoolGraduation FilmMr & Mrs MantisSouth Africa
Online Film, Short Film & Music VideosGoldThe Animation School (PTY) LtdThe Animation SchoolGraduation FilmDon't Drop The GooseSouth Africa
Online Film, Short Film & Music VideosSilverAFDAShort FilmN/AThe Extraordinary Super-NowSouth Africa
General DesignSilverThe Open Window011 Creative ClubN.A011 Creative ClubSouth Africa
Online Film, Short Film & Music VideosSilverThe Open WindowKung PaoShort AnimationKung PaoSouth Africa
Online Film, Short Film & Music VideosSilverThe Open WindowOnvermydelikShort FilmOnvermydelikSouth Africa
Package DesignSilverIIE-VegaLunaMenstrual CupsLunaSouth Africa
Publication DesignSilverUniversity of JohannesburgIslamBookA Peaceful PrayerSouth Africa
Online Film, Short Film & Music VideosSilverThe Animation School (PTY) LtdThe Animation SchoolGraduation FilmR.I.PSouth Africa
Digital MediaSilverIIE-VegaZamBukZamBukZamBuk CommissionSouth Africa
Integrated CampaignSilverIIE-VegaPremier FMCGLillet’sFlourish CampaignSouth Africa
Integrated CampaignBronzeStellenbosch Academy of Design and PhotographySpec SaversEye TestsPicture Your Kids FutureSouth Africa
Digital MediaBronzeStellenbosch Academy of Design & PhotographyInsightMobile AppInsightSouth Africa
General DesignBronzeThe Open WindowN.AzineWhat would happen if we went a different route?South Africa
Radio Commercials & Branded ContentBronzeIIE-VegaAware.orgIt Starts TodayPhuza Face - ZuluSouth Africa
Online Film, Short Film & Music VideosBronzeThe Open WindowExplorations of FemininityShort AnimationExplorations of FemininitySouth Africa
Publication DesignBronzeStellenbosch Academy of Design and PhotographyISTDCoffee Table BookThe Migration of Stephen McGownSouth Africa
General DesignBronzeStellenbosch Academy of Design and PhotogrpahyStellenbosch University Botanical GardensPromotionalMulti-sensory ExperienceSouth Africa
General DesignBronzeStellenbosch Academy of Design and PhotogrpahyShopriteEducationalCardboard LibrarySouth Africa
Radio Commercials & Branded ContentBronzeIIE-VegaLiftAirlineCancel GrandmaSouth Africa
Integrated CampaignBronzeThe Creative AcademyCreative AcademyVirtual Activation on MinecraftMinecraft: Virtual Campus TourSouth Africa
Radio Commercials & Branded ContentBronzeAAA school of AdvertisingBreathe.comAnti-vape PSABreatheSouth Africa
Package DesignBronzeNorth-West UniversityZwakala BreweryPackaging SeriesThe Chronicles of the Rain QueenSouth Africa
Publication DesignBronzeUniversity of PretoriaNumbers From the Rainbow NationZineNumbers From the Rainbow NationSouth Africa
Print & Design Crafts - IllustrationCraft CertificateStellenbosch Academy of Design and PhotographyPersonalChildren's Picture BookThe Other Side of the WallSouth Africa
Television, Film & Video CraftsCraft CertificateAFDAShort FilmN/AThe Extraordinary Super-NowSouth Africa
Television, Film & Video CraftsCraft CertificateThe Open WindowOnvermydelikShort FilmOnvermydelik: Original MusicSouth Africa
Television, Film & Video CraftsCraft CertificateThe Open WindowOnvermydelikScreenplayOnvermydelik: Original ScreenplaySouth Africa
Television, Film & Video CraftsCraft GoldAFDAShort FilmN/AThe Extraordinary Super-NowSouth Africa
Television, Film & Video CraftsCraft GoldThe Open WindowOnvermydelikShort FilmOnvermydelik: CinematographySouth Africa
Effective Creativity
Effective CreativityGoldFP7 McCann MENATMastercardE-commerce Acquisition CampaignAstronomical SalesUnited Arab Emirates
Effective CreativitySilverJoe PublicNedbankBrandSecretsSouth Africa
Effective CreativitySilverFP7 McCann MENATDonner Sang CompterBlood Donation CampaignBlood UnityUnited Arab Emirates
Effective CreativityBronzeOgilvy South AfricaVolkswagen South AfricaTouaregTouareg SabbaticalSouth Africa
Effective CreativityBronzeFP7 McCann MENATAlmosaferRamadan CampaignAs Far As We GoUnited Arab Emirates
PR and Media Communication
PR & Media Communication CampaignGoldRetroviral & Panther PunchKreepy KraulyKreepy KraulyMy Kreepy TeacherSouth Africa
PR & Media Communication CampaignGoldHavas Middle Eastadidasswimwearadidas Liquid BillboardUnited Arab Emirates
PR & Media Communication CampaignSilverDUKE Advertising (Pty) LtdLittle Green Beverage CompanyJive CooldrinkDala your ColourSouth Africa
PR & Media Communication CampaignSilverKing James GroupSanlamSanlamThe OlympianSouth Africa
PR & Media Communication CampaignSilverMullenLowe MENA FZ LLC & UAE Government Media OfficeUAE Government Media OfficeEmirates Mars MissionDouble MoonUnited Arab Emirates
PR & Media Communication CampaignBronzeJoe PublicPOWA (People Opposing Women Abuse)BrandThe Abused NewsSouth Africa
PR & Media Communication CampaignBronzeTBWA\RAAD and UAE Government Media OfficeUAE Government Media OfficeThe United Arab Emirates immigration passport stampMartian StampUnited Arab Emirates
PR & Media Communication CampaignBronzeMullenLowe MENA FZ LLCMobilyService: Mobily e-SportsProtectSetUnited Arab Emirates
PR & Media Communication CampaignBronzeFP7 McCann MENATHome CentreFather's Day & BeyondA Dad's JobUnited Arab Emirates
Live Communications
Live EventsGoldKing James GroupSanlamSanlamThe OlympianSouth Africa
Live EventsSilverIMPACT BBDOBaalbeck International FestivalBaalbeck International Festival 2020#SoundOfResilienceLebanon
Live ActivationsSilverHavas Middle Eastadidasswimwearadidas Liquid BillboardUnited Arab Emirates
Live EventsBronzeBetikaBETIKABETTINGTHE BETIKA CHRISTMAS MIRACLEKenya
Live EventsBronzeTBWA\RAAD and UAE Government Media OfficeUAE Government Media OfficeEmirates Mars Mission#FirstArabicCountdownUnited Arab Emirates
Radio and Audio
Radio Station CommercialsBronzeTBWA\ Hunt LascarisCity Lodge Hotel GroupWKND SpecialMarital BlissSouth Africa
Radio Station CommercialsBronzeM&C Saatchi AbelNando’sNando’s Grande Meals – Grande Hotpot & ¼ chicken or Grande Festa Fries & ¼ chickenSalesmanSouth Africa
SA Non-English Radio Station CommercialsGoldTBWA \Hunt Lascaris South AfricaNissan South AfricaShwii by NissanNqola yamalahleSouth Africa
Radio Station CommercialsCampaign GoldThe Odd NumberMassdiscountersGameHands FreeSouth Africa
Radio Station CommercialsCampaign SilverGrey Africa / WPP Team LiquidDistellSavanna5GSouth Africa
SA Non-English Radio Station CommercialsCampaign SilverJoe PublicChicken LickenAchaarGordon RamsaySouth Africa
Branded Content Radio & AudioCampaign BronzeDUKE Advertising (Pty) LtdRiscura Holdings South Africa (Pty) LtdRiscuraUPSHOT : PRE-LOVEDSouth Africa
SA Non-English Radio Station CommercialsCampaign BronzeThe Odd NumberMassdiscountersGameSterring Sok’susa iDustSouth Africa
SA Non-English Radio Station CommercialsCampaign BronzeThe Odd NumberMassdiscountersGameIce TropezSouth Africa
SA Non-English Radio Station CommercialsCampaign BronzeJoe Public UnitedChicken LickenEasybucksBunsSouth Africa
Radio Station CommercialsCampaign BronzeJoe PublicChicken LickenHotwingsDown in the DumpsSouth Africa
Radio Station CommercialsCampaign BronzeOgilvy South AfricaKFCKFCSKIP THE ‘UUH EH EH’ PERSON IN THE QUEUESouth Africa
Radio Station CommercialsCampaign BronzeOgilvy South AfricaKFCKFC ZINGERTHE CLIENT MUTES YOUSouth Africa
Radio Crafts - Sound DesignCampaign Craft GoldTBWA \Hunt Lascaris South AfricaNissan South AfricaShwii by NissanNqola yamalahleSouth Africa
Radio Crafts - DirectionCampaign Craft GoldTBWA \Hunt Lascaris South AfricaNissan South AfricaShwii by NissanNqola yamalahleSouth Africa
Radio Crafts - WritingCampaign Craft GoldThe Odd NumberMassdiscountersGameSterring Sok’susa iDustSouth Africa
Radio Crafts - SA Non-English PerformanceCampaign Craft GoldJoe PublicChicken LickenEasybucksBunsSouth Africa
Radio Crafts - PerformanceCampaign Craft GoldThe Odd NumberMassdiscountersGameHands FreeSouth Africa
Radio Crafts - Use of TechnologyCampaign Craft CertificateTBWA \Hunt Lascaris South AfricaNissan South AfricaShwii by NissanNqola yamalahleSouth Africa
Radio Crafts - PerformanceCampaign Craft CertificateThe Odd NumberMassdiscountersGameSterring Sok’susa iDustSouth Africa
Radio Crafts - WritingCampaign Craft CertificateJoe PublicChicken LickenHotwingsDown in the DumpsSouth Africa
Radio Crafts - SA Non-English WritingCampaign Craft CertificateJoe PublicChicken LickenAchaarGordon RamsaySouth Africa
Radio Crafts - WritingCampaign Craft CertificateJoe Public UnitedChicken LickenEasybucksBunsSouth Africa
Radio Crafts - WritingCampaign Craft CertificateJoe PublicChicken LickenAchaarGordon RamsaySouth Africa
Integrated
Integrated CampaignGoldTBWA\RAAD and UAE Government Media OfficeUAE Government Media OfficeEmirates Mars Mission#FirstArabicCountdownUnited Arab Emirates
Integrated CampaignSilverJoe Public, Riverbed, Liquorice & The MediaShopNedbankBrandThe Anti-Advertising Advertising CampaignSouth Africa
Integrated CampaignSilverJoe Public UnitedChicken LickenSuper SliderNyathi RiderSouth Africa
Integrated CampaignSilverHavas Middle Eastadidasswimwearadidas Liquid BillboardUnited Arab Emirates
Integrated CampaignBronzeTBWA \ Hunt Lascaris South Africa & Grid WorldwideMTN Group Brand and Marketing CommunicationsMTN GroupWear it for meSouth Africa
Integrated CampaignBronzeTBWA\RAADM.A.L.IWomen Virginity Testing KitTraditional Virginity Test - CampaignUnited Arab Emirates
Integrated CampaignBronzeTBWA\RAADKFC ArabiaKFCShift+K+F+CUnited Arab Emirates
Integrated CampaignBronzeKing James GroupPick n PayDon't Panic BuyDon't Panic BuySouth Africa
Integrated CampaignBronzeJoe Public UnitedSouth African BreweriesCastle Milk StoutClan BeatSouth Africa





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