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#Loeries2021: ALL THE LOERIE AWARDS DAY 2 WINNERS!
Winners in categories including Live Communication, Radio and Audio, PR and Media, and the Loeries Hall of Fame inductees were announced on the second day of Loeries Creative Week 2021.
This year, the Loeries announced its first-ever dual Hall of Fame inductees, Lorraine Smit and Melina McDonald, Darling Films’ two executive producers. Introduced in 2008, the Hall of Fame recognises brand communicators who make outstanding contributions to the growth and well-being of the industry.
Earlier in the day Futures Strategist, John Sanei held a Loeries Creative Hour Live masterclass on leadership and building a purposeful future when the pillars have shifted. The day culminated with renowned comedians Lazola Gola and Kagiso KG Mokgadi taking to the stage in the first-ever Loeries Out Loud! Comedy Night in association with WPP.
Hundreds of brand communications industry professionals participated in the Loeries Cinematic Experience – a theatrical announcement of the Loerie Awards winners at Cavendish in Cape Town, Sandton in Johannesburg as well as at Gateway in Durban.
The following is the full list of winners from day two of the Loerie Awards:
| Film Crafts | ||||||
| Category | Prize | Agency | Brand | Product | Title | Country |
| Cinematography | Craft Certificate | Giant Films | GLO | Cellular | Street Football | South Africa |
| Cinematography | Craft Certificate | Bioscope Films | Volkswagen | T-Roc | Mandisa | South Africa |
| Direction | Craft Certificate | Bioscope Films | ACG Global | Brand Film | Make It Better | South Africa |
| Performance | Craft Certificate | Bioscope Films | ACG Global | Brand Film | Make It Better | South Africa |
| Music | Craft Certificate | Pressure Cooker Studios | Chicken Licken | Chicken Licken Feed My Craving | Chicken Licken 'They also crave it' | South Africa |
| Use of Technology | Craft Certificate | Joe Public | POWA (People Opposing Women Abuse) | Brand | The Abused News | South Africa |
| Cinematography | Craft Certificate | they | Momentum | The Power of Advice | Giant | South Africa |
| Production Design | Craft Certificate | they | Momentum | The Power of Advice | Giant | South Africa |
| Sound Design | Craft Certificate | CIRCUS! | Pepsi | Soft Drinks | Pepsi 2020 | Mauritius |
| Performance | Craft Certificate | Carbon Films | KFC | BoxMeal | Run | South Africa |
| Best Use of Licenced Music | Craft Certificate | Joe Public United | Chicken Licken | Brand | Soulful Nation | South Africa |
| Production Design | Craft Certificate | ROMANCE | Kellogg's | Pringles | Space Return | South Africa |
| Direction | Craft Certificate | ROMANCE | Chicken Licken | Fast Food | They Also Crave It | South Africa |
| Animation | Craft Certificate | Chocolate Tribe | SHOWMAX | Showmax Pro | Game Changers | South Africa |
| Performance | Craft Certificate | The Star Film Company | Chicken Licken | Chicken | Soulful Nation | South Africa |
| Special Visual Effects | Craft Certificate | Wicked Pixels | Moonga K | Whose it Gonna Be Music Video | Moonga K 'Whose it gonna be' | South Africa |
| Music | Craft Certificate | FIELD | Sanlam | Insurance, Investments, Financial Planning | Caitlin - On Her Shoulders | South Africa |
| Direction | Craft Gold | Ola Films | Chicken Licken | Super Slider | Nyathi Rider | South Africa |
| Direction | Craft Gold | Massif Media (PTY) Ltd | Shelflife | Sneakers | Nike MMW | South Africa |
| Direction | Craft Gold | ROMANCE | Kellogg's | Pringles | Space Return | South Africa |
| Animation | Craft Gold | Chocolate Tribe | Chicken Licken | Hotwings | They Also Crave It | South Africa |
| Special Visual Effects | Craft Gold | Chocolate Tribe | Pringles | Pringles | Space Return | South Africa |
| Editing | Campaign Craft Certificate | Post Modern | Shelflife Clothing Franchise | Retail | Shelflife - Stussy X Nike | South Africa |
| Student | ||||||
| Digital Media | Gold | The Open Window | Rooted (Own Brand) | Mobile Application | Rooted | South Africa |
| Online Film, Short Film & Music Videos | Gold | The Animation School (PTY) Ltd | The Animation School | Graduation Film | Mr & Mrs Mantis | South Africa |
| Online Film, Short Film & Music Videos | Gold | The Animation School (PTY) Ltd | The Animation School | Graduation Film | Don't Drop The Goose | South Africa |
| Online Film, Short Film & Music Videos | Silver | AFDA | Short Film | N/A | The Extraordinary Super-Now | South Africa |
| General Design | Silver | The Open Window | 011 Creative Club | N.A | 011 Creative Club | South Africa |
| Online Film, Short Film & Music Videos | Silver | The Open Window | Kung Pao | Short Animation | Kung Pao | South Africa |
| Online Film, Short Film & Music Videos | Silver | The Open Window | Onvermydelik | Short Film | Onvermydelik | South Africa |
| Package Design | Silver | IIE-Vega | Luna | Menstrual Cups | Luna | South Africa |
| Publication Design | Silver | University of Johannesburg | Islam | Book | A Peaceful Prayer | South Africa |
| Online Film, Short Film & Music Videos | Silver | The Animation School (PTY) Ltd | The Animation School | Graduation Film | R.I.P | South Africa |
| Digital Media | Silver | IIE-Vega | ZamBuk | ZamBuk | ZamBuk Commission | South Africa |
| Integrated Campaign | Silver | IIE-Vega | Premier FMCG | Lillet’s | Flourish Campaign | South Africa |
| Integrated Campaign | Bronze | Stellenbosch Academy of Design and Photography | Spec Savers | Eye Tests | Picture Your Kids Future | South Africa |
| Digital Media | Bronze | Stellenbosch Academy of Design & Photography | Insight | Mobile App | Insight | South Africa |
| General Design | Bronze | The Open Window | N.A | zine | What would happen if we went a different route? | South Africa |
| Radio Commercials & Branded Content | Bronze | IIE-Vega | Aware.org | It Starts Today | Phuza Face - Zulu | South Africa |
| Online Film, Short Film & Music Videos | Bronze | The Open Window | Explorations of Femininity | Short Animation | Explorations of Femininity | South Africa |
| Publication Design | Bronze | Stellenbosch Academy of Design and Photography | ISTD | Coffee Table Book | The Migration of Stephen McGown | South Africa |
| General Design | Bronze | Stellenbosch Academy of Design and Photogrpahy | Stellenbosch University Botanical Gardens | Promotional | Multi-sensory Experience | South Africa |
| General Design | Bronze | Stellenbosch Academy of Design and Photogrpahy | Shoprite | Educational | Cardboard Library | South Africa |
| Radio Commercials & Branded Content | Bronze | IIE-Vega | Lift | Airline | Cancel Grandma | South Africa |
| Integrated Campaign | Bronze | The Creative Academy | Creative Academy | Virtual Activation on Minecraft | Minecraft: Virtual Campus Tour | South Africa |
| Radio Commercials & Branded Content | Bronze | AAA school of Advertising | Breathe.com | Anti-vape PSA | Breathe | South Africa |
| Package Design | Bronze | North-West University | Zwakala Brewery | Packaging Series | The Chronicles of the Rain Queen | South Africa |
| Publication Design | Bronze | University of Pretoria | Numbers From the Rainbow Nation | Zine | Numbers From the Rainbow Nation | South Africa |
| Print & Design Crafts - Illustration | Craft Certificate | Stellenbosch Academy of Design and Photography | Personal | Children's Picture Book | The Other Side of the Wall | South Africa |
| Television, Film & Video Crafts | Craft Certificate | AFDA | Short Film | N/A | The Extraordinary Super-Now | South Africa |
| Television, Film & Video Crafts | Craft Certificate | The Open Window | Onvermydelik | Short Film | Onvermydelik: Original Music | South Africa |
| Television, Film & Video Crafts | Craft Certificate | The Open Window | Onvermydelik | Screenplay | Onvermydelik: Original Screenplay | South Africa |
| Television, Film & Video Crafts | Craft Gold | AFDA | Short Film | N/A | The Extraordinary Super-Now | South Africa |
| Television, Film & Video Crafts | Craft Gold | The Open Window | Onvermydelik | Short Film | Onvermydelik: Cinematography | South Africa |
| Effective Creativity | ||||||
| Effective Creativity | Gold | FP7 McCann MENAT | Mastercard | E-commerce Acquisition Campaign | Astronomical Sales | United Arab Emirates |
| Effective Creativity | Silver | Joe Public | Nedbank | Brand | Secrets | South Africa |
| Effective Creativity | Silver | FP7 McCann MENAT | Donner Sang Compter | Blood Donation Campaign | Blood Unity | United Arab Emirates |
| Effective Creativity | Bronze | Ogilvy South Africa | Volkswagen South Africa | Touareg | Touareg Sabbatical | South Africa |
| Effective Creativity | Bronze | FP7 McCann MENAT | Almosafer | Ramadan Campaign | As Far As We Go | United Arab Emirates |
| PR and Media Communication | ||||||
| PR & Media Communication Campaign | Gold | Retroviral & Panther Punch | Kreepy Krauly | Kreepy Krauly | My Kreepy Teacher | South Africa |
| PR & Media Communication Campaign | Gold | Havas Middle East | adidas | swimwear | adidas Liquid Billboard | United Arab Emirates |
| PR & Media Communication Campaign | Silver | DUKE Advertising (Pty) Ltd | Little Green Beverage Company | Jive Cooldrink | Dala your Colour | South Africa |
| PR & Media Communication Campaign | Silver | King James Group | Sanlam | Sanlam | The Olympian | South Africa |
| PR & Media Communication Campaign | Silver | MullenLowe MENA FZ LLC & UAE Government Media Office | UAE Government Media Office | Emirates Mars Mission | Double Moon | United Arab Emirates |
| PR & Media Communication Campaign | Bronze | Joe Public | POWA (People Opposing Women Abuse) | Brand | The Abused News | South Africa |
| PR & Media Communication Campaign | Bronze | TBWA\RAAD and UAE Government Media Office | UAE Government Media Office | The United Arab Emirates immigration passport stamp | Martian Stamp | United Arab Emirates |
| PR & Media Communication Campaign | Bronze | MullenLowe MENA FZ LLC | Mobily | Service: Mobily e-Sports | ProtectSet | United Arab Emirates |
| PR & Media Communication Campaign | Bronze | FP7 McCann MENAT | Home Centre | Father's Day & Beyond | A Dad's Job | United Arab Emirates |
| Live Communications | ||||||
| Live Events | Gold | King James Group | Sanlam | Sanlam | The Olympian | South Africa |
| Live Events | Silver | IMPACT BBDO | Baalbeck International Festival | Baalbeck International Festival 2020 | #SoundOfResilience | Lebanon |
| Live Activations | Silver | Havas Middle East | adidas | swimwear | adidas Liquid Billboard | United Arab Emirates |
| Live Events | Bronze | Betika | BETIKA | BETTING | THE BETIKA CHRISTMAS MIRACLE | Kenya |
| Live Events | Bronze | TBWA\RAAD and UAE Government Media Office | UAE Government Media Office | Emirates Mars Mission | #FirstArabicCountdown | United Arab Emirates |
| Radio and Audio | ||||||
| Radio Station Commercials | Bronze | TBWA\ Hunt Lascaris | City Lodge Hotel Group | WKND Special | Marital Bliss | South Africa |
| Radio Station Commercials | Bronze | M&C Saatchi Abel | Nando’s | Nando’s Grande Meals – Grande Hotpot & ¼ chicken or Grande Festa Fries & ¼ chicken | Salesman | South Africa |
| SA Non-English Radio Station Commercials | Gold | TBWA \Hunt Lascaris South Africa | Nissan South Africa | Shwii by Nissan | Nqola yamalahle | South Africa |
| Radio Station Commercials | Campaign Gold | The Odd Number | Massdiscounters | Game | Hands Free | South Africa |
| Radio Station Commercials | Campaign Silver | Grey Africa / WPP Team Liquid | Distell | Savanna | 5G | South Africa |
| SA Non-English Radio Station Commercials | Campaign Silver | Joe Public | Chicken Licken | Achaar | Gordon Ramsay | South Africa |
| Branded Content Radio & Audio | Campaign Bronze | DUKE Advertising (Pty) Ltd | Riscura Holdings South Africa (Pty) Ltd | Riscura | UPSHOT : PRE-LOVED | South Africa |
| SA Non-English Radio Station Commercials | Campaign Bronze | The Odd Number | Massdiscounters | Game | Sterring Sok’susa iDust | South Africa |
| SA Non-English Radio Station Commercials | Campaign Bronze | The Odd Number | Massdiscounters | Game | Ice Tropez | South Africa |
| SA Non-English Radio Station Commercials | Campaign Bronze | Joe Public United | Chicken Licken | Easybucks | Buns | South Africa |
| Radio Station Commercials | Campaign Bronze | Joe Public | Chicken Licken | Hotwings | Down in the Dumps | South Africa |
| Radio Station Commercials | Campaign Bronze | Ogilvy South Africa | KFC | KFC | SKIP THE ‘UUH EH EH’ PERSON IN THE QUEUE | South Africa |
| Radio Station Commercials | Campaign Bronze | Ogilvy South Africa | KFC | KFC ZINGER | THE CLIENT MUTES YOU | South Africa |
| Radio Crafts - Sound Design | Campaign Craft Gold | TBWA \Hunt Lascaris South Africa | Nissan South Africa | Shwii by Nissan | Nqola yamalahle | South Africa |
| Radio Crafts - Direction | Campaign Craft Gold | TBWA \Hunt Lascaris South Africa | Nissan South Africa | Shwii by Nissan | Nqola yamalahle | South Africa |
| Radio Crafts - Writing | Campaign Craft Gold | The Odd Number | Massdiscounters | Game | Sterring Sok’susa iDust | South Africa |
| Radio Crafts - SA Non-English Performance | Campaign Craft Gold | Joe Public | Chicken Licken | Easybucks | Buns | South Africa |
| Radio Crafts - Performance | Campaign Craft Gold | The Odd Number | Massdiscounters | Game | Hands Free | South Africa |
| Radio Crafts - Use of Technology | Campaign Craft Certificate | TBWA \Hunt Lascaris South Africa | Nissan South Africa | Shwii by Nissan | Nqola yamalahle | South Africa |
| Radio Crafts - Performance | Campaign Craft Certificate | The Odd Number | Massdiscounters | Game | Sterring Sok’susa iDust | South Africa |
| Radio Crafts - Writing | Campaign Craft Certificate | Joe Public | Chicken Licken | Hotwings | Down in the Dumps | South Africa |
| Radio Crafts - SA Non-English Writing | Campaign Craft Certificate | Joe Public | Chicken Licken | Achaar | Gordon Ramsay | South Africa |
| Radio Crafts - Writing | Campaign Craft Certificate | Joe Public United | Chicken Licken | Easybucks | Buns | South Africa |
| Radio Crafts - Writing | Campaign Craft Certificate | Joe Public | Chicken Licken | Achaar | Gordon Ramsay | South Africa |
| Integrated | ||||||
| Integrated Campaign | Gold | TBWA\RAAD and UAE Government Media Office | UAE Government Media Office | Emirates Mars Mission | #FirstArabicCountdown | United Arab Emirates |
| Integrated Campaign | Silver | Joe Public, Riverbed, Liquorice & The MediaShop | Nedbank | Brand | The Anti-Advertising Advertising Campaign | South Africa |
| Integrated Campaign | Silver | Joe Public United | Chicken Licken | Super Slider | Nyathi Rider | South Africa |
| Integrated Campaign | Silver | Havas Middle East | adidas | swimwear | adidas Liquid Billboard | United Arab Emirates |
| Integrated Campaign | Bronze | TBWA \ Hunt Lascaris South Africa & Grid Worldwide | MTN Group Brand and Marketing Communications | MTN Group | Wear it for me | South Africa |
| Integrated Campaign | Bronze | TBWA\RAAD | M.A.L.I | Women Virginity Testing Kit | Traditional Virginity Test - Campaign | United Arab Emirates |
| Integrated Campaign | Bronze | TBWA\RAAD | KFC Arabia | KFC | Shift+K+F+C | United Arab Emirates |
| Integrated Campaign | Bronze | King James Group | Pick n Pay | Don't Panic Buy | Don't Panic Buy | South Africa |
| Integrated Campaign | Bronze | Joe Public United | South African Breweries | Castle Milk Stout | Clan Beat | South Africa |
