1. Remind us of your official job title and how long you've been at the agency.

Alves: I'm the Executive Creative Director, and I've been at Y&R Johannesburg for more than three years.

2. How long has your agency been attending the Loeries?

Alves: Y&R has been attending the Loeries since 1990 - a quarter of a century!

3. What's your biggest Loeries highlight of years past?

Alves: Continuing to be part of a talented and ambitious creative team that performs well at the Loeries and seeing Y&R South Africa appear on screen enough times to feel significant.

4. What are you most looking forward to from Loeries Creative Week 2015, set to hit Durban in August?

Alves: The anxiety, the anticipation, the excitement, the fun, the unexpected surprises, the self-loathing, and Durban.

5. Tell us some of your own agency work you're entering this year.

Alves: Some of the creative work from Y&R SA's Johannesburg office that shone this year was inspired and endorsed by Land Rover, Arrive Alive, Colgate, Caltex and Joburg Zoo Night Tours. It's hard to pick a favourite, but the Joburg Zoo campaign far exceeded expectations and we are very pleased with it.

6. Who do you predict will win big this year, and why?

Alves: There are a few things that come to mind immediately. I think the Santam 'One-of-a-kind' TV commercial will do well. The 'Get Me To 21' campaign is also strong, and the Careers24 TV campaign is also entertaining and fresh.

Lots to look forward to, it seems, especially on the back of Y&R's Cannes Silver and Bronze Lions campaign wins - click here for a reminder.

For more on what to expect from this year's Loeries' Creative Week, visit the official Loeries website or our special Loeries Creative Week section.