What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
Are you responsible for plastic packaging?
Bear with us as we take the opportunity to say it as it is: You should be part of the plastic packaging solution. The 'how' may be a bit more complex and depends on who you are and where you fit into the value chain, of course.
The packaging value chain is complex and all industry stakeholders, including you, have to take responsibility in order to contribute sustainably. Various packaging mediums, including most plastics, are arguably here to stay, for good reason but a shift in attitude and behaviours toward recycling is paramount in achieving a circular economy.
Can a world without plastics exist?
Mpact 9 Jun 2021
Where you fit into the waste stream
A good waste management system has a strong focus on separating at source (yes, that is you, consumer) and a fair level of knowledge and awareness amongst all stakeholders. Let’s turn our focus to understanding how each individual can support the solution:
To who is the finger pointing now?
Yes, we know roles will be unclear at times, legislation won’t be perfect, infrastructure will take time to develop and greenwashing exists but, in conclusion, ask yourself this vital question: If packaging producers are being held to high standards by society, what is society (AKA: you) doing to play your part in achieving smarter, sustainable solutions?
Mpact is the largest paper and plastics packaging and recycling business in Southern Africa. Our integrated business model is uniquely focused on closing the loop in plastic and paper packaging through recycling and beneficiation of recyclables.
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