The Tourism Enterprise Partnership (TEP) has partnered with CNBC Africa, Johannesburg-based affiliate of global business television broadcaster CNBC, in launching a TV campaign aimed at promoting and creating market access opportunities for small tourism enterprises in South Africa.
The campaign, scheduled to run for three months, will focus on TEP's South African Hidden Treasures (SAHT) and will feature various tourism entrepreneurs who will be introducing their businesses as viable holiday options to viewers through one-minute vignettes.
The vignettes will be flighted during popular prime time programmes such as Open Exchange (8.30am to 10am), Closing Bell (4pm to 5.30pm) and Business Tonight (7pm to 7.30pm) every day, including weekends.
Creating awareness around South Africa's hidden treasures
SAHT is a proprietary label developed by TEP to facilitate market access opportunities for its SMME clients that have achieved the requisite levels of product and service quality, consistency, and reliability required by domestic and international tourists. SAHT comprises a wide variety of unique tourism products that allow visitors to experience the rich natural, cultural, historical, artistic, social and culinary heritages of South Africa.
"As more and more South Africans are choosing to spend their holidays in South Africa and, from an international tourism perspective, the country is increasingly becoming a value for money destination, it is imperative that we create greater awareness of our hidden treasures as viable options for the domestic and international tourists who are looking for quality experiences off the beaten track. We are delighted that CNBC Africa has agreed to come on board to support our entrepreneurs by providing this platform that will allow them to promote themselves to a viewership that has both the means and the inclination to go on holiday", says Dr Salifou Siddo, the TEP chief executive.
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