Blue Label, Mobilitrix partner to meet mobile coupon demands

17 Nov 2011

Blue Label Telecoms has announced the acquisition and partnership with Mobilitrix to accelerate growth in loyalty and mobile couponing services and strengthen its customer retention and incentivisation capabilities.

Mark Levy, joint CEO of Blue Label Telecoms, said: "The mobile coupon segment is experiencing as much as eight-fold growth with redemption values expected to exceed US$43 billion globally by 2016. Partnering with Mobilitrix provides us with access to the best of breed technology and services in this area. In particular, we will be able to connect with and reward customers in a targeted, intelligent, personalised and measureable manner."

Mobilitrix CEO Chris Rolfe noted: "As a specialist company providing an end-to-end mobile reward service for retailers, manufacturers and media companies, Blue Label is a natural partner for us. Together, we look forward to growing this category in various markets and to deliver world-class services to their customers."