The powerful punch of CRM and sales training combined

Or at least, they use it to the minimum degree that is required by the organisation.

In sales learning and development, we face a similar challenge.

We've all seen it happen: A group of key employees attend an intensive sales training program and then, once the session ends, fail to apply much of what they learned. Why does this happen?

One reason might be lack of demonstration of how to use what was taught. Another is a shortfall in post-training skill reinforcement. Reinforcement of learning is commonly overlooked - but it's critical to the success of a learning implementation and ensures maximum return on investment for an organisation. Most organisations today have invested in CRM tools. These platforms can play a vital role in ensuring skills are applied on the job.

Read the full article on E-CommerceTimes.com.