Creating exceptional customer experiences, both coming and going
However, marketers face some hurdles as the inbound and outbound dialogue between brands and their customers gets increasingly diluted and difficult to control. With so many more relationship channels (online/offline, traditional/emerging) that require personalization, it's increasingly difficult for marketers to manage them. As a result, brands run the risk of diluting their messages and losing customers.
To solve this problem, marketers need a comprehensive, single solution to help automate and streamline their marketing programs and tailor them to individual customer lifecycles.
The right integrated inbound/outbound marketing strategy can help marketers create and manage powerful cross-selling marketing campaigns designed to provide the best customer experience possible.
