Yvonne Johnston, CEO of the IMC, says, "We are very proud of the IMC's achievements during its initial three-year term. Huge strides have been made in establishing Brand South Africa locally and with commencing the roll out to international markets. Significant progress has also been made in aligning the numerous marketing and communications initiatives that promote South Africa. Many of our country's citizens, corporates and government organisations are now living the South African brand in thought, word and deed.
"The focus going forward will be on building on the solid foundation laid during the initial three years, ensuring that everyone speaks about South Africa with one voice to world, and on deepening and enhancing relationships with our stakeholders."
The IMC, in its annual report, summarises the following achievements in 2004:
For more information on the International Marketing Council, please refer to www.imc.org.za. For more information on South Africa, visit the official web portal at www.southafrica.info.
