Subscribe & Follow
Jobs
- Head of E-Commerce Johannesburg
- E-commerce Specialist Cape Town
Arômes De La Motte joins the La Motte family
La Motte approached Just Design, a brand design agency headquartered in Stellenbosch, to assist with the packaging for this exciting new venture. Inspired by their Gallic heritage, La Motte requested that the packaging be French inspired, sophisticated, bold and ideally feature the colour scheme of fynbos. At the same time, it was imperative that that the packaging also had a natural look and feel while identifying with the botanical theme.
The creatives at Just Design focused on developing distinctive packaging which was fresh, contemporary, modern and stylish. The unique French "La Motte" flair was also implemented in the shape of the labels. To create packaging for the Arômes De La Motte range distinguishing it from the traditional range, Just Design incorporated the colours of the Protea flower, infusing a natural element of fynbos, which indirectly promote the La Motte principles of biodiversity.
The Arômes De La Motte range was launched in November 2011 and is available from La Motte's popular Farm Shop. Following on the success of the product range, Just Design was given the opportunity to develop dedicated gift packaging. The agency is currently in the process of designing a sophisticated gift bag with matching paper to complement the product range.
- Local whisky comes of age. Time-honoured mastery with so much to savour before the first sip21 Nov 12:27
- Enterprise. When packaging design truly exemplifies 'less is more.'07 Mar 12:37
- Status deodorant makes a bold statement with their new pack upgrade by Just Design Jhb02 Feb 12:01
- Just Design Jhb and Energade 'step up their game', with an invigorating new pack design11 Oct 13:49
- Epic Lion and building brands with heart19 Jul 09:08