Collaboration drives TFG online sales

“Our recent collaboration with Travelstart resulted not only in record-breaking customer registrations, increases in traffic and time browsing TFG sites, but also engagement on our social platforms, which expanded our communities,” says Robyn Cooke, head of e-commerce at TFG.

Traffic to the TFG shopping sites increased around 8% as a direct result of this partnership. The collaboration gave online shoppers the opportunity to win a trip for two to London including flights, accommodation and a R10,000 tfg.co.za voucher to spend on items for the trip.

TFG also collaborated with SA Florist on a ‘We really, really like you’ Valentine’s Day campaign, and more recently with Cybercellar in the lead up to Father’s Day, with shoppers eligible to win beer for their dad for a year.

“These campaigns expose the online TFG product offering to a wider audience through innovative experiences and exciting offers, providing customers with wider choice, better value and more convenience. The campaigns are also a two-way street, with our partners also seeing great results in terms of revenue, traffic and social engagement.”

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Cooke says results from the collaborations have consistently exceeded the group’s expectations. While driving revenue is a leading objective, watching customers engage with group brands in ways never before seen has been the most surprising outcome.