6 tech trends that will shape the world in 2013

1. Shared value continues to rise

Today people scrutinise brands carefully and seek out those with an authentic commitment to creating value for their customers and society at large. That means companies can no longer focus only on maximizing profits for shareholders, but must also show alignment with customer values and commitment to creating shared value for a broad range of stakeholders.

Social innovation will be at the heart of any brand's competitive advantage. No longer will companies be able to claim that consumers, employees, and the community are at the heart of their business - they'll need to prove it through actions that bring their values to life in a more meaningful way.

Look out for: The rise of shared value auditors, who score and certify companies' shared value outcomes.

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