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CAR magazine gets a new publisher
After 13 years in the special-interest magazine business, Stuart Lowe, marketing manager at Ramsay Son & Parker (RS&P), has been appointed publisher of CAR magazine and also invited to join the Board of Directors of the publishing company.
He has worked across such RS&P consumer titles as CAR, Getaway, WINE, Compleat Golfer and Popular Mechanics - so he joins CAR with in-depth knowledge of the company and the magazine brand.
"While the CAR brand is underpinned by heritage and credibility, we will ensure that our products and services evolve to match the changing demographics of our readers and the media they consume. The award-winning website, CAR today.com, is a vital part of this evolution. Highly regarded for informative, in-depth coverage, it also broadcasts a weekly motoring newsletter to 5 000 enthusiasts and is the key interface for online sales portal, Autolocator," says Lowe.
"Despite numerous launches of men's lifestyle magazines over the past 10 years, CAR still boasts a readership of almost one million readers and averages monthly sales of more than 110 000 - pretty good for a 47-year-old!" Lowe states.
The real strength of CAR is the extraordinary affinity readers have with the brand, says Lowe: "CAR is a more engaging, more complex and a more critical read from cover to cover, and that's the value we deliver to our advertisers - a large but loyal and involved audience - both in print and online." Lowe sees an exciting road ahead for the magazine with 44 marques and 1 000 model derivatives, set against the backdrop of a booming economy.
