Market Research and Insight Yearbook now out

Authored by MRS patrons, award winners and finalists of the MRS Annual Market Research Awards and other recommended MRS parties, the book illustrates the best in contemporary practice. Each company featured in the yearbook is not only changing the way we think about market research but also telling a powerful story.

From Illuminas’s discussion of healthcare professionals’ reliance on timesaving processes when writing prescriptions, to B2B International’s exploration of cultural bias in global B2B research, this new book focusses on the massive impact that research organisations can have on day-to-day life in situations.

Dame Dianne Thompson, president of the Market Research Society, in her foreword to the book comments, “Researchers need to know that what they do affects people both at work and in their everyday lives and to take personal responsibility for the quality of what they deliver. I strongly recommend those wanting to understand more about the transformative impact of research to read this book.”

Contributions

• Special Report: MRS at 70
  
• Special Report: PwC – The Business of Evidence
  
• Tools for a Digital World – John Gambles, chairman, Quadrangle
  
• Widening Access to Qualitative Research Participation Giving Everyone Their Say – Maya Middlemiss, managing director, Saros
  
• Using Behavioural Economics in Healthcare Research – Jonathan Fletcher, group managing director, and Dan Coffin, director, Global Head of Health, Illuminas
  
• Insight Management – Lucy Morris, managing director, Spinach Alexandra, Alexandra Wren, global insights director GlaxoSmithKline Consumer Health, and Mita Shaha, global insights manager GlaxoSmithKline Consumer Health
  
• Understanding and Accounting for Cultural Bias in Global B2B Research – Conor Wilcock, research director, B2B International
  
• The Challenges of Media Research – Simon Shaw, director, Trinity McQueen, and Royal Mail
  
• Blueprint Research – Janice Guy, founder, Jungle Green, and Northern Rail
  
• Public Policy Research – Ben Page, chief executive, Ipsos MORI
  
• Mapping attention in the Digital Era – Andy Goll, senior consultant, Sparkler, and Microsoft
  
• Digital World and Private Lives – Dr Michelle Goddard, director of policy and standards, and Debrah Harding, managing director, the Market Research Society