A dashboard for web analytics will show you how many people are accessing your site using their desktops, laptops or mobile devices. Take note of how conversion rates differ depending on the device being used. For example, if most people are visiting your site via smartphones or tablets, you need to ensure that your entire site is optimized for mobile devices.
It is very important to keep track of where most of your traffic is coming from. Is your source of traffic search engines (organic/paid), social media or other websites? Being aware of where your traffic is coming from will show you where you need to invest more cash and time to boost traffic even further.
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In addition, analytics data will also give you an idea of which marketing campaigns are producing the highest conversions on your site. It would then be advisable to allocate a higher budget to your most productive marketing channels.
Most web analytic tools come with a geographic filter which can help you determine which regions or countries generate the highest sales for your business. You can then use this data to create more targeted marketing campaigns for those specific areas. In addition, you can carry out some research to find out why some regions are not performing well. To enhance sales in those areas, you could consider offering incentives such as discounts and coupons.
Web analytics data will show you which pages are most visited on your site and what terms people are searching for. This will give you an idea of where to place your products for maximum exposure. In addition, you can use the terms commonly used when searching your site to optimise your content.
Check your analytics to find out which pages on your site have a higher bounce rate compared to others. A high bounce rate is usually a sign that there is a problem with your call to actions, layouts or content. Therefore, making a few changes on your design and content could significantly increase your sales. For instance, you might need to position your call to action buttons more prominently on your pages or simplify your site’s navigation.
