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Verve appoints Rikki Pearce as managing director Australia and lead of new 'Global Advanced Quant and Analytics' practice

5 May 2022

Verve, the experts in culture, communities and smart digital insight, has appointed Rikki Pearce as managing director of Verve Australia working alongside Dan Alexander-Head and Jason Buchanan to form the core management team.

Verve appoints Rikki Pearce as managing director Australia and lead of new 'Global Advanced Quant and Analytics' practice

Pearce’s consulting background and recent experience at Qantas and News Corp, combined with advanced degrees in statistics, uniquely positions her to lead the Australian business and develop a new Global Advanced Quantitative and Analytics practice for Verve.

Verve’s proposition connects future facing Culture &Trends, with Communities, Deep Qual and Data Integrated Quant. Part of Pearce’s role is bringing Advanced Quant and Analytics to the proposition to create truly integrative insight.

Pearce says, “I am thrilled to not only be bringing the best of Verve’s truly innovative offer to the Australian market but also adding an additional powerful element in advanced quant and analytics; an area of true passion for me”

Andrew Cooper, Verve founder and CEO, comments “Rikki is a rising star who, alongside Dan and Jason, will help us build a dynamic and disruptive business. Verve Australia will provide clients with a new choice which is stimulating, joined-up and above all delivered with passion by a team who really care about great client service.”

Verve’s Sydney hub follows the rapid early stage expansion model successfully implemented recently in both Manchester (UK) and Johannesburg (South Africa) with the ambition of building the Australian team to 10 by mid-year, offering some of the best career opportunities in the market and exposure to global clients and secondment opportunities.

We take a holistic approach to understanding people, helping our clients react to global change through specialisms in Culture, Communities and Smart Digital Insight. Proudly independent, we're one Global team, bringing joined-up thinking for the best answers to business challenges.

Culture - An 'Outside In' approach to human understanding.

We decode culture to expose the hidden forces that influence consumer attitudes and behaviours. Led by Verve's expert Ignite practitioners, we combine semiotics, trends analysis and Social Intelligence with AI-led tools and a global network of leading-edge consumers to build a complete picture of now and what's coming next.

Communities- Reconnecting businesses with the real people behind the data.

Verve communities are like having a group of customers in the room next door, who you can talk to whenever you want, about whatever you want, in an authentic and joined-up way. Central to any insight ecosystem, our communities combine robust quant, intimate qual and behavioural data to deliver fully rounded customer understanding.

Smart Digital Insight - Agile working processes and leading-edge toolkits.

We deliver sophisticated insight and dynamic answers at the pace our clients need. Whether using social intelligence and digital ethnography or predictive modelling and data fusion, our insight approaches follow a core ethos: more collaborative, more iterative and more actionable.