Homechoice is preparing for its next phase of growth under a new CEO with experience across some of South Africa’s biggest retail brands. Shane van Niekerk, who spent 26 years at Mr Price Group before leading Jet, will take over the omnichannel homeware retailer on 1 November 2026.
Image supplied.
During his tenure, he played a role in building Mr Price Home and launching Mr Price Sport.
More recently, he served as managing director of Jet, reshaping the business, developing its Jet Home proposition and leading its subsequent acquisition by TFG.
Leading Homechoice’s next phase
Homechoice was established in 1985 as a direct-marketing retailer selling bedding and homeware to South African women, including customers who traditionally had limited access to credit.
The business has since expanded into an omnichannel model, selling homeware through digital platforms and more than 60 physical showrooms across South Africa.
Shirley Maltz, executive deputy chair at Weaver Fintech, which owns Homechoice, said Van Niekerk’s experience in building retail concepts, understanding customers and leading businesses through growth and turnaround periods made him well suited to the role.
Leadership transition
Van Niekerk succeeds outgoing retail CEO Chris de Wit, who led Homechoice through a period of change during his five years with the business.
Maltz thanked de Wit for his contribution and commitment, wishing him well for the future.
