SA's top social media content revealed

More brands are joining the social bandwagon every day, and resolving to create content that promotes their brands on various social platforms.

The question everyone is asking is whether content is relevant and which South African brands are connecting best with their social consumers.

At the Top Content Summit being held today, 21 November, in Johannesburg, content creators from various agencies and brands have come together to discuss social media content, its creation and the place it has in the digital marketing world.

Among the panellists are Andrew Human (CEO, Loeries), Cherylann Smith (Head of Digital, Global Mouse), Greg Smith, (CEO, 360-online), Miles Murphy (Owner & Managing Partner, Liquorice Africa) and Mike Wronski (MD, Fuseware).

Research, presented by Fuseware Managing Director, Mike Wronski, showcases the top content of brands within various industries in South Africa.

Multiple industries

Industries that were researched for the report, across Facebook, Twitter and YouTube were the Automobile, Consumables, Finance, Food and Drinks, Insurance, Lifestyle, Media, Retail and Technology sectors.

South Africa's top consumer brands were selected for this research. To qualify as a brand, an entity must have a tangible product or service that it sells to South African consumers, and must have offices in the country. A total of 266 brands across 10 different industries were included in the research.

Some of the highlights included Maybelline's ownership of #Shoesday on Facebook, within the consumables sector. Nedbank also had the most retweets in the financial sector, paying tribute to Madiba, while mentioning the upcoming documentary film release. Generations claimed 19 out of the top 20 Facebook posts in the media category. In the retail category, Checkers SA created great engagement with their Gordon Ramsay and Nataniël "Behind the Scenes footage" video, on both Facebook and YouTube, with more than 6,000 shares on Facebook alone.

To find out more about the top content created within these sectors, visit www.brandometer.co.za for a free look into the research. The full Brandometer product, driven by Fuseware, launching in March 2014, will give brands and agencies a complete platform to research content, communities, influencers and competitors on social media across the country.

For more information follow the hashtag on Twitter: #SocialContentSA or visit www.brandometer.co.za to be among the first to see the top content of South African brands in Q3 and Q4 of 2013, revealed.

All images extracted from the Brandometer website