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Why relevance, not reach, is the real driver of email performance




Social networking sites such as Facebook and MySpace rely on the trusted nature of the relationship between friends, colleagues, associates and followers. Unfortunately, the level of trust that end-users invest in each other is also being applied to the makers of applications and is perhaps a little over-optimistic. Increasingly, cybercriminals are being drawn by the possibilities opened up by application development on popular Web 2.0 Web sites with the promise of more money, which results in more infections and more potential for something to go horribly wrong with computers being used both at home and in a corporate environment.
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