'Sims 3' characters get personality plus

Maybe it's neat, childish, lucky, ambitious and insane - just depends on what traits gamers choose for their neighborhood of virtual playthings in 'The Sims 3', Electronic Arts and Maxis' popular life-simulating game for the PC and Mac.

Executive producer Ben Bell said it will focus more on social behavior than ever before.

"'The Sims 3' is a huge step forward for us," said Bell. "You can create incredibly detailed people who have real personalities that you get to design using a feature we call 'personality traits.' By combining words, you can create a new kind of a person that has totally different desires in life and then you get to go fulfill their destiny in the game."

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