All presented in an immaculate concept interior that has been designed by BMW's German team. Potgieter and Philp, who already own a BMW Car Dealership in Stellenbosch, are thrilled to be expanding in this way and adding a lifestyle element to the new premises. To fulfil that lifestyle promise further, they have collaborated with local trailblazers Jake Easton, Kate Nero and Bradley Juter of Tribe Coffee Roasting to create a designer café located on the premises, designed by interior designer Michelle Trimborn of Design Quarters.
This powerful combination of pleasures has seen motorcycles and café culture gain ground, as a global lifestyle direction. Countries and places such as Australia, Bali, Los Angeles and Milan boast go-to hotspots for all things bike and barista. The renowned BMW Welt in Munich, for instance, is a prime example of a world leader in this space. With Cape Town being an international hub, this new "biker chic" trend places the Mother City on a global continuum.
Potgieter is enthusiastic about Tribe, as the preferred partner for this venture. "We always look for people with a can-do attitude. In addition, the people at Tribe are creative and a creative partnership will always take things that one step further. It was also very important to us that whoever shares our space, also shares our philosophy of excellent customer service. Plus, they make great coffee."
For Tribe, the venture presents an excellent opportunity to expand upon its existing café and roastery in the Woodstock Foundry, move into the City Bowl and go beyond. "We had been looking to open an iconic space in town for a while, when we met Leon," explains Nero, "For us, this is a perfect relationship between one the world's leading motorcycle brands and our rising lifestyle brand."
