Pleasure seekers hunt for Magnum

4 Apr 2012

Inspired by the online game found on www.mymagnum.co.za, a Magnum Pleasure Hunt will take place in Johannesburg on Friday 29 June 2012. The hunt requires five teams to work their way from checkpoint to checkpoint, performing various fun activities. The first team to complete the hunt wins an Audi A3 Cabriolet.

Other prizes come from its pleasure partners, Southern Sun Monte Casino, Dax Martin, Apple and Tag Heuer.

The hunt is part of the campaign around the launch of Magnum Biscotti, a dual-stream combination of milk chocolate and almond flavoured ice cream covered in thick milk chocolate and crisp biscuit pieces.

Contestants will be tasked to spend the day driving Audi A1s, use Apple iPads to stay in touch with their Twitter followers to help them decipher the clues to their next location, enjoy special treatments at the Southern Sun partner hotel and ultimately seek the most desirable pleasures that Gauteng has to offer in the shortest amount of time.

Sixty finalists will be randomly selected and must then submit a motivational video that best displays their personalities. South Africans will then vote for their favourite team video from the top 10 videos chosen by Magnum. The top five finalists who receive the most votes from the public will participate in the Pleasure Hunt.

Entrance is through entering a unique product code by SMS or online at www.facebook.com/Magnum.