Mass is dying, but it still delivers more than anything else. Digital is growing, but not enough to make up for the mass shortfall. The world is in the grip of a vicious recession that continues to challenge every marketing Rand spent. What is a retail marketer to do? Robert Raible, VP Brand Integration of Sears, will present a thought provoking and informative presentation on the power of channel integration.
Manny Palomo, the strategic marketing and communications director for Latino Initiatives, Best Buy, will show delegates how to go beyond marketing to everyone with a pulse and focus on a customer segment that may provide the optimal results a company seeks.
He has a diverse background in advertising and marketing that spans almost 25 years. He commenced his career working as a copywriter for men's fashions for Sears, Roebuck and Co in the mid '80s and joined Ambrosi Black Dot as creative director in 1991, before joining Best Buy, as group creative director in 1995.He has been involved in creating consumer connections in practically every channel including direct marketing, visual merchandising, insert and FSIs, TV, radio and online. In 2008 he switched gears to marketing.
Laura Sandall, the CEO of the US based Gold Marketing Group, will showcase some of the groundbreaking events she created for American brands Target, Marshall Field and other national companies. She will demonstrate how to create an events strategy that fits any budget and how a company can generate enough buzz and consumer impressions to extend any traditional advertising plan.
As the head of Gold Marketing Group, Laura is the brains and energy behind breakthrough marketing strategies, publicity programmes and brand building initiatives. She previously held the position of director of events marketing and publicity for Target, where she created pioneering marketing events. She also spearheaded its entry into action sports, and built relationships with designers that elevated the brand through vanguard marketing strategies. Her innovation returns far exceed expectations.
