Revamped packaging for Häagen-Dazs

Häagen-Dazs has revamped its product packaging with enlarged and more eye-catching images depicting the flavour and ingredients, making it easier for shoppers to recognise the 24 different flavours. The brand's cartouche logo will also be visually more predominant and the on-pack doily pattern has been replaced with a more subtle, gold symphony ribbon design, which understatedly brings through the brand's luxurious heritage.