Loeries Creative Week

Joe Public takes top honours

VML Birdwatching at the Loeries | SAB's Vaughan Croeser named Marketer of the Year

Danette Breitenbach

All the winners from night 1

VML Birdwatching at the Loeries | A high standard for print and design

Danette Breitenbach

VML Birdwatching at the Loeries | The future is in good hands

Danette Breitenbach

More...

Advertise your job vacancies

Subscribe & Follow

Revamped packaging for Häagen-Dazs

Häagen-Dazs has revamped its product packaging with enlarged and more eye-catching images depicting the flavour and ingredients, making it easier for shoppers to recognise the 24 different flavours. The brand's cartouche logo will also be visually more predominant and the on-pack doily pattern has been replaced with a more subtle, gold symphony ribbon design, which understatedly brings through the brand's luxurious heritage.

15 Aug 2012

Seshu Moodley, senior marketing manager at General Mills, local distributors, says, "The revamp of the packaging has been a global decision made to improve the in-store experience for customers and at the same time assisting retailers market and sell the product better."