Woolworths re-launches private label skincare

"At that time, our product ranges were based on offering 'beauty solutions'. Recent customer research has shown that our customers would prefer a 'skin type' focus, so we went back to the drawing board and re-looked our entire skincare range with this in mind. We have also redesigned the packaging using different colours to differentiate the ranges, which makes finding the right products for your skin type simpler and faster. We've also made sure that our products are as affordable as they are easy to use," says Joanne Wilson, who heads up beauty at Woolworths.

Originally launched in 2006 and formulated according to Woolworths 'Good Beauty' principles, the products contain superior, scientifically advanced and botanical ingredients, carefully selected for its beneficial properties and thoroughly researched to ensure it contains no potentially damaging ingredients. Furthermore, every product has been dermatologically tested to ensure it is as gentle as it is effective.

Each of the ranges has been specifically formulated with advanced ingredients:

• Oily Skin range contains GynactylT, a patented combination of active ingredients and promoters to balance excess oil, remove impurities and control shine without drying out skin
  
• Sensitive Skin range is formulated with special ingredients that help calm and condition skin and contains Alpha Bisabolol to guard against irritants and environmental aggressors
  
• Normal to Dry range is formulated with hyaluronic acid to moisturise and rejuvenate skin
  
• Anti-ageing range is formulated with Reviviscence, which protects skin against harsh climatic conditions and provides long-lasting hydration
  
• Time-defying range contains Rice Bran Oil, an antioxidant that soothes, repairs and nourishes skin

The ranges are available at most Woolworths stores countrywide.